Natural Instinct Raw launch new packaging design for 2020

Natural Instinct have launched their new look retail packaging this week, bringing a fresh new vibe to their packaging designs for the frozen meals and treats for dogs and cats.

The new packets feature photography of happy, active working dogs. The updated designs represent the brand’s new image. Natural Instinct raw dog food is 100% natural raw meals.

The new look has been designed to be eye catching for customers and stockists. Reviews by customers are featured as are reviews from qualified vets, celebrity fans, long-term customers, the Agility Team GB and more.

Reinforcing its slogan, ‘as nature intended,’ all Natural Instinct packaging is 100% recyclable and the importance of recycling is prominent on each product, alongside the brand’s USPs.

The colours for each packet of raw dog food has remained similar, enabling customers to easily and quickly identify their dog’s favourite when searching the freezers.

Rachel Kirby, of Natural Instinct, said: We are thrilled to launch our new packaging this week".

“As our product offering continues to expand with the upcoming launch of our Natural and Working Dog Bundles, we thought it was the perfect time to evolve our packaging too. We are committed to supporting our stockists and hope the new bright, bold and premium packaging helps to engage consumers, while reflecting our core value of feeding dogs and cats as nature intended.”

Natural Instinct’s complete raw dog foods include 100% British meats, with added fruits, vegetables and natural supplements.

For those who like to create their own working dog’s meals, a range of pure foods is available and for energetic dogs in active work, the working dog range is complete recipes.


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